INTRODUCING AFRICA’S FIRST LICENSED BETTING EXCHANGE
BETMATCH operates a peer-to-peer betting exchange, allowing participants to both back and lay outcomes. The first of its kind on the African continent. Revenue is earned via (5%) commission on winning bets rather than by trading against customers. This produces better pricing for users, lower acquisition costs, and improved regulatory optics relative to traditional sportsbooks.
EXCHANGES AT A GLANCE

BETMATCH (exchange) is the only betting company on the continent that profits when the customer wins… Let that sink in.

2000’s, BetFair shakes the betting world to the core | P2P – Matching both sides of a bet.
Peer-to-peer exchange model = structurally higher margins + lower risk
EXCHANGES ARE A STRUCTURAL UPGRADE FOR AFRICAN BETTING MARKETS
- Bring all offshore activity onshore
- Significant increase in market size (global liquidity pools)
- Deepen odds and allow sports operators to cover/hedge = more action for the sector
- Whole new market segment for industry = new operators, jobs etc
- More fun for advanced punters
- Significant uplift in tax collection
- Better value for the customer
Man united
2.5
R1,294
2.52
R417
Chelsea
3.15
R781
3.2
R285
The Draw
3.4
R4,644
3.55
R1,416
Next up we address the proof as we dive into the BetFair case study.
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Email Nick French (CEO): nick@betmatch.co.za | Contact card
Saturation & One Dimensional
P2P Exchange
Betfair Case Study
Exchanges Explained
USP & Strategy
The Numbers
Leadership & Experience
Prediction Markets