About BetMatch
BetMatch.co.za is South Africa’s first licensed peer-to-peer betting exchange, built to challenge the status quo in a rapidly evolving iGaming market.
Backed by experienced operators and powered by global exchange technology, BetMatch aims to redefine how South Africans bet — focusing on transparency, fairness, liquidity, and innovation.
Location
Cape Town, Mafikeng, South Africa (On Site – Not Remote)
Industry
Online Sports Betting, Betting Exchange, Prediction Markets
Employment Type
Full-Time, Executive
Role Overview
Our Retention Specialist plays a vital role in the marketing department. You will be responsible for scheduling and executing our direct marketing campaigns, including targeted email and SMS advertising, digital engagement content, promotions, and mobile-app messaging. Additionally, you will assist with managing content and its placement.
Key Responsibilities
- Assist in driving the direct marketing strategy across SMS, email, and other digital marketing CRM platforms.
- Set up, test, execute, and report on marketing campaigns and promotions across various platforms.
- Configure and distribute landing pages.
- Provide timely briefs to designers and copywriters, and review their work.
- Manage timelines and schedules for external communications.
- Research, evaluate, segment, and generate list selections for targeted and mass mailings from the Gaming system.
- Conduct competitor analysis of marketing campaigns and websites.
- Update content on client-facing websites using back-office tools.
- Create, configure, and test promotions and campaigns.
- Report on campaign performance.
- Create Promos and Bonus Offers in our CRM system.
- Draft Customer Journeys and implement them in our CRM system, reporting on performance.
Requirements
Experience & Expertise
- Matric / Grade 12.
- Prior experience in Online iGaming and sports betting.
- 5+ years in a technical marketing position.
- Excellent communication and written skills.
- Strong organisational skills.
- Track record of success working both independently and within teams.
- Advanced MS Office skills.
- Experience with bulk mailing programs.
- Basic HTML skills (preferred).
- Experience with Landingi or similar platforms (preferred).
How to Apply
- Send your CV and a short motivational cover letter to careers@betmatch.co.za
- Use the subject line: “CRM & Retention Specialist – BetMatch South Africa”
